Supporting local talent: Tom White sponsors Coventry RFC

Community at the heart of our business

At Tom White, community is at the heart of everything we do, and that's why we're thrilled to announce the renewal of our sponsorship with Coventry RFC for the 2025/26 season. Coventry Rugby Club embodies teamwork, dedication, and a commitment to excellence that inspires the next generation of hopeful young rugby lovers, values which align perfectly with our own ethos of people, planet, and purpose. As a community-based waste management company, we understand that success isn't just measured in business terms, but in the positive impact we make on the places and people we serve.

Who are Coventry RFC?

Founded in 1874, Coventry Rugby Football Club has been at the heart of our city's sporting heritage for 150 years, making them one of England's oldest and most prestigious rugby clubs. Currently competing in the RFU Championship, the second tier of English professional rugby, Coventry RFC continues to showcase sporting excellence in our region whilst maintaining strong connections to grassroots development. The club fields a professional first team at Butts Park Arena, alongside a thriving academy system and community programmes that nurture talent from U6s through to senior level.
Coventry Rugby Club’s commitment extends beyond professional rugby, with their extensive youth development programmes and community initiatives ensuring rugby remains accessible to all, regardless of background or ability - values which resonate deeply with us at Tom White. Supporting Coventry RFC isn’t just about backing a sports team, it’s investing into our shared community future. This renewed sponsorship reflects our dedication as a community-based waste management company to championing local excellence and ensuring rugby continues to inspire generations of players and fans across Coventry.

Why our partnership matters

Supporting and nurturing young talent is something that we truly believe in, underscored by our core commitments to people, planet, and purpose. We recognise that, through regular involvement in youth sports initiatives, these younOur partnership goes beyond game day. As a local business rooted in Coventry, we're passionate about keeping our communities clean, connected, and thriving. Whether it's providing reliable, affordable skip hire or cheering from the stands at Butts Park Arena, we're proud to do our bit for the city we call home.

At Tom White, we're driven by people, planet, and purpose, the same spirit and values that run through Coventry Rugby. Both our organisations believe in working hard, supporting one another, and creating opportunities that make a real difference in our city. Just as Coventry Rugby brings passion and pride to the pitch, we aim to bring that same energy and dedication to everything we do, from delivering reliable services to supporting local causes that help Coventry thrive.

Building stronger communities together

This renewed partnership demonstrates our ongoing commitment to investing in what matters most: our community. By supporting Coventry RFC, we're helping to:

Promote healthy, active lifestyles across all age groups

• Maintain and support professional rugby in Coventry

• Support youth development programmes that inspire future generations

• Strengthen the bonds that unite our diverse community

Looking ahead to a successful season

Here's to another incredible season with Coventry Rugby, filled with great performances, unforgettable moments, and community pride. We're proud to stand alongside a club that embodies everything Coventry represents: determination, unity, and ambition.

As we look forward to the 2025/26 campaign, we're excited to see how our partnership will continue to benefit both the club and the wider community. From supporting grassroots initiatives to celebrating Championship victories, we'll be there every step of the way.

At Tom White, we're proud to back Coventry Rugby for the 2025/26 season, putting community at the heart of our business. To learn more about our sponsorships, explore our community blogs or get in touch with our team today.