A 10-year partnership built on sustainable values


Deeley Group is a family-owned construction and development partner based in the Midlands, providing long term sustainable benefits to their community for 85 years.

Sustainability and social responsibility within their community are two fundamental focal points for the Deeley Group. Their vision is to provide long term sustainable benefits by delivering a “best in class” performance, supporting communities, protecting the natural environment, improving lives, and responsibly generating economic benefit for the region.

Eleanor Deeley, Joint Managing Director at the Deeley Group, said: “It’s important that businesses, regardless of their size, act now and take vital measures to protect the future of our planet.”

At Tom White, we couldn’t agree more, which is why Protect our Planet is one of our fundamental values that navigates our sustainable strategy.

A sustainable partnership

One of Deeley Group’s goals is to “ensure that sustainable practice is being followed at all of our developments and contributing to our ultimate target of being net-zero carbon by the time the company celebrates its 100th year.”

To ensure that Deeley Group meets its sustainability goals, it ensures its suppliers are sustainably motivated, which is why they partnered with Tom White over ten years ago. However, it’s not just a solid environmental plan that the company were looking for; they also needed a waste management operator who would provide reliable and consistent service to all of their construction sites within Coventry.

Last year, Deeley Construction started work on Phase Two of an £8.4 million extension project at Ernesford Grange & Riverbank Academy. The project will finish in September 2022. It will create new teaching spaces and classrooms, resulting in around 180 new places for potential students. The three-storey expansion is Phase Two of a project which has already seen Deeley Construction build a state-of-the-art extension for Riverbank Academy during Phase One.

Continuing towards a bright and net-zero future

Tom White collects waste materials from Ernesford Grange Community Academy. At our material recycling facility, materials are separated and recycled for 100% landfill diversion to help reduce Deeley Group’s carbon footprint. As Deeley Construction’s preferred waste operator in Coventry, we will continue to work with the group on future projects and ways to lower their waste output, which is a high priority for Deeley Group, through our advancing waste-to-product processes supporting their net-zero targets.

“We have worked in partnership with Tom White for over a decade and have always been impressed by their service and level of legal documentation and report. They have always been a step ahead in how they manage their waste and ensuring that waste is recycled or reused and diverted from landfill.”

– Deeley Group Business Development Manager Edward Hudson

The Challenge

To help Deeley Group meet its sustainability goals by reducing its carbon impact while providing a reliable and consistent service.

The Outcome

A ten-year partnership with Tom White and 100% landfill diversion of 41 tonnes of waste from the Phase II extension project at Ernesford Grange & Riverbank Academy.

Download the full story to see how we were able to achieve 100% landfill diversion of 41 tonnes of materials.

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